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iTunes Movie Rentals instantly brings great movies from all the major studios directly to your iPod, iPhone, Apple TV or computer without having to drive to the video store or wait for DVDs to arrive in the mail. Once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast internet connection can start viewing the movie in seconds. Movie watchers have up to thirty days to start watching it, and once a movie has been started you have 24 hours to finish it or watch it multiple times. The new Apple TV software allows movie fans to rent and watch movies right from their TV, with no computer required. iTunes Movie Rentals are available at $2.99 for library titles and $3.99 for new releases with HD versions available at one dollar more.
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MacWorks Blog 
